FoodRush – Ruokaryntäys
FoodRush – Ruokaryntäys (2014)
FoodRush (Ruokaryntäys in Finnish) is an educational game for children. The player collects food and gets points for healthy and correct choices. The food circle shows what the player should eat next. The object of the game is to remind children to eat different kinds of food. Kids learn about healthy nutrition choices while they play.
The game was developed for a Finnish food manufacturer, Atria. The motivation for the game was to give insights to the new nutrition recommendations in a way that is appealing and fun for kids. This way the basis for healthy eating starts from the kids and they learn to make good choices on their own.